TERMIUM Plus®
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social-psychological model [2 records]
Record 1 - internal organization data 2010-06-02
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- reference group theory 1, record 1, English, reference%20group%20theory
Record 1, Abbreviations, English
Record 1, Synonyms, English
- social-psychological model 2, record 1, English, social%2Dpsychological%20model
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Much marketing activity is based on the reference group theory. 1, record 1, English, - reference%20group%20theory
Record number: 1, Textual support number: 1 OBS
Reference groups, insofar as they have a bearing on the way we behave, are groups in which the individual inspires to attain or maintain a relationship. The person's aspirations mold his attitudes, and marketers need to recognize this and be able to identify the existence of such influence among their customers. 1, record 1, English, - reference%20group%20theory
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- théorie des groupes de référence
1, record 1, French, th%C3%A9orie%20des%20groupes%20de%20r%C3%A9f%C3%A9rence
feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Une grande partie de l'activité marketing est fondée sur la théorie des groupes de référence. 2, record 1, French, - th%C3%A9orie%20des%20groupes%20de%20r%C3%A9f%C3%A9rence
Record number: 1, Textual support number: 1 OBS
Les groupes de référence, dans la mesure où ils influent sur notre comportement, sont des groupes dont l'individu cherche à être ou à rester membre. Les aspirations d'une personne façonnent ses attitudes. En marketing, il faut le savoir et être capable d'identifier l'existence d'une telle influence chez les clients. 2, record 1, French, - th%C3%A9orie%20des%20groupes%20de%20r%C3%A9f%C3%A9rence
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1999-01-28
Record 2, English
Record 2, Subject field(s)
- Sociology (General)
Record 2, Main entry term, English
- social-psychological model 1, record 2, English, social%2Dpsychological%20model
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
A social-psychological model of individual acceptance of a technological innovation is employed to empirically test the effectiveness of structured labs in fostering individual adoption of a software engineering methodology. 1, record 2, English, - social%2Dpsychological%20model
Record 2, French
Record 2, Domaine(s)
- Sociologie (Généralités)
Record 2, Main entry term, French
- modèle socio-psychologique
1, record 2, French, mod%C3%A8le%20socio%2Dpsychologique
masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record 2, Spanish
Record 2, Textual support, Spanish
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